Although I was not part of the C-suite at Chevron, even I, a ghostwriter/speechwriter, received two days of that kind of tutoring - two times.
Traditionally, elite heads of public relations firms parachute in to coach us what to say, what not to say, and how to do that in a smooth conversational way. As in those preparing to give testimony, we are hammered not to go beyond the scope of the question.
Of course, among the not to say are unsubstantiated assertions. Much is at stake. At the top of the list are lawsuits, credibility of the organization, and, yes, the very job of that blabber-mouth. As a member of the energy company's speakers' bureau, you bet, I stayed in the box.
It just might be that managing partner at Gordon & Rees law firm's New York office -Mercedes Colwin - somehow skipped that public relations tutorial or decided to go rogue. Her side gig is being a legal analyst on Fox News.
But, as many recall, it was on Fox News' Sean Hannity show last week that Colwin asserted two things:
- Women who go public with allegations of sexual misconduct against them usually do that for monetary reasons
- Very few females who make those kinds of allegations are really victims of predators.
On Abovethelaw.com, lawyer-journalist Kathryn Rubino reports that those two statements have no documentation to be factual.
It would be an understatement to say that her employer Gordon & Rees was not pleased.
Its firmwide managing partner - Dion Cominos - stated that Gordon & Rees did not agree with and did not endorse the statements.
In addition, Rubino notes that Colwin has resigned from her managerial responsibilities at that law firm. In addition, the firm noted that she is focused on "rectifying the hurtful impressions created by her remarks."
In her coverage, Rubino includes that official Gordon & Rees statement on this matter.
What to watch: Will Colwin be forced out of the firm? Then, will she, in turn, file a lawsuit against Gordon & Rees.
Public relations takeaway: Stay in the box.
Get a second opinion about your marketing and advocacy communications. No pressure. No charge. Please contact Jane Genova, firstname.lastname@example.org or @genova_jane.