That was in 2006. His seminal book was "Naked Conversations."
We early adopters of blogging gave copies of "Naked Conversations" to our clients. And we mandated: Read this. And ditch corporatespeak.
This is a lesson which too many in the legal world haven't absorbed. Generally, their communications are far from naked conversations.
As a blogging evangelist, Scoble was just getting started. Through his teddy-bear looks, Scoble would go on to soften the hard edges of myriad emerging technologies.
Currently he had been promoting artificial reality through the company-Transformation Group-he founded, along with Shel Israel. Also, he was the must-have guest at conferences on tech.
Together with Israel, in 2016, he had published "The Fourth Transformation: How Augmented Reality and Artificial Intelligence Changes Everything." On Amazon, readers gave it 4.5 out of 5 stars.
That was then.
Sunday, on Facebook, Israel announced that Scoble had resigned from Transformation Group. Allegedly, Scoble had been harassing women after getting sober earlier in the year. On BuzzFeed, Doree Shafrir provides the details.
On Facebook, Scoble has apologized for any inappropriate behavior. He is taking time off to deal with his personal demons.
What will happen to the Transformation Group? For more than a decade, Israel has partnered with Scoble. But Scoble was The Brand. Time will tell if the enterprise can weather this crisis.
Those "in the rooms" of recovery understand how these kinds of catastrophes play out.
For instance, a number of members had served time in prison for armed robberies and murders they can't even recall. They committed those crimes in blackouts caused by substance abuse.
But simply stopping the substance, such as alcohol, doesn't necessarily exorcise the inner demons. That's why programs such as Alcoholics Anonymous are structured around a spiritual paradigm shift. That might take years. Sometimes it never happens.
This blog feels for Scoble. May he stick with recovery. Otherwise his options are: insanity, prison, or premature death. Members of the legal community have made those the road more traveled.
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