Pizza was about the only edible which could arrive at your doorstep, hot and reasonably priced. Within 30 minutes.
That was then.
Losing a lot of fur recently has been Blue Apron. Among others, Amazon is one of the pit bulls in the sector, at least since it acquired Whole Foods.
In New York Magazine, Clint Rainey reports:
" ... [Blue Apron] laid off 6 percent of its total workforce [5,000] yesterday, according to a regulatory filing."
Timing is everything. And Blue Apron mis-timed its IPO. That was just before Amazon made its move into food. Had Blue Apron kept us with financial news it might have picked up speculation that Amazon could be targeting Whole Foods. NYU's Scott Galloway was among those predicting that.
Already, Amazon has crushed competitors in other traditional retail categories. In fact, when shopping online, instead of keying in "books" or whatever, prospective buyers go directly to Amazon. It could become, in itself, a dominant search engine.
Those considering going up against Amazon better have a unique way of creating value and low-cost operating structure. Blue Apron is planning to reduce its expenses.
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