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September 17, 2017

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There are several subtleties to this argument that you want to be careful not to overlook.

1- In terms of lead gen, a website is by and far the second place behind Google in terms of where leads come from so it continues to be important.

2- It not only offers additional details to users not yet sure about who they want to go with your website provides Google with critical details and attributes about your business so that Google knows who and when to show your business.

3- Finally the rank of your website is a crucial factor in ranking for local search.

In some ways your website is becoming an "API" to Google.... i.e. they are sucking in the data that your site provides to accomplish their goal of giving the user exactly what they need.

Thus your website, of all of your digital assets and tactics, becomes more important.


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