It frontloaded a feature on the incredible shrinking airline seat. I thought that was old news. But viewers were interested enough to stick with the rest of the show.
The stickiness gave "Sunday Night" time to live one more hour before being cancelled after only being on-the-air eight times. The original plan was for 10 times.
Kelly claims she will be back. That optimistic spin has characterized this disappointment. Kelly was supposed to be such a catch for NBC.
The bounce last night was to 3.51 million viewers. That puts it back where it had been on June 18. A week before, the ratings cratered to 2.85 million. That was partly because it had been knocked out of its usual 7:00 P.M. slot. The NASCAR race was featured.
Now it's onto the 9:00 A.M. slot for Kelly. Her "Megyn Kelly Today" will be done before a live audience.
Calling the show that was probably a mistake. The stench from the rotting branding of "Sunday Night" could drift into "Today." If the ratings are lousy, expect heads to roll. Among them could be Kelly's. She will be bought out of her contract or perhaps parachuted in to do interviews of celebrities arriving on some red carpet somewhere.
Sad to think about, isn't it.
We also have to recall that other Fox refugee from the Roger Ailes era - legal commentator Greta Van Susteren. She didn't last long at MSNBC. Yes, she got the boot.
Ailes had created a unique media environment at Fox News. Many such as Kelly and Van Susteren thrived in it.
So did consultants such as Bob Dilenschneider who had been Ailes' personal public relations representative. They looked a bit like twins separated at birth.
One wonders if Dilenschneider was also a "Friend of Roger." Those on that buddy list received a nice stipend every month from Fox News.
But everything changes.
Fox News seems distracted by the fallout after the House of Ailes collapsed.
I don't read much in the media about Dilenschneider.
That lost generation, of course, seems to also include Kelly and Van Susteren.
Reflection: Kelly has a law degree. She may have the option of returning to being an associate at Jones Day law firm.
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