When superhero Jack Welch was no longer head of GE, the shelf life on his brand quickly expired.
Welch tried to extend that through book publishing, lecturing, starting an online business-management degree program and even helping out Team Trump with the transition. But, the Welch Brand belongs to history, not the present.
The same fate has befallen the Preet Bharara brand.
The stunner is that he really was his job. When the Trump Administration fired him, there was a flurry of media coverage. But essentially Bharara became just another guy who had had a big job and lost it. In that corridor of Paradise Lost - outplacement - we meet up with so many of them.
Oh, Bharara did land a teaching gig at the New York University Law School. And he did get a bit of attention with his provocative THE NEW YORK TIMES interview. He used the phrase "helter-skelter" to describe the political regime which fired him.
However, Trump still has the big job of president. And Bharara only has a little job. That's the reality. And the brands tell the tale.
Be prepared for these players to also experience the expiration of their shelf life if they lose their jobs:
- Steve Bannon (He could be banished from the West Wing)
- Elizabeth Warren (Her re-election is iffy)
- Bill O'Reilly (Without his employment at Fox News, which could end, who would want to buy his books).
The same sort of dynamic takes over when a big brand doesn't land the job needed to keep feeding the beast. Among the losers are:
- Hillary Clinton (Please save us from any more coverage)
- Chris Christie (Being drug czar wasn't the job he was supposed to have)
- Sarah Palin (Things just didn't work out)
What's the solution? Establish your own business. And make it keep growing just as Jeff Bezos is pulling off at Amazon.
Players have more control over their branding in self-employment than in The Job. That's the way it has always been. Inventor Henry Ford didn't take the top job at GM when it became a competitor. He knew.
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