"Sorry, my child, but I cannot give your absolution. Your sin is in the category of non-forgives."
Kendall Jenner and Pepsi, as PR Week reports, were tone deaf. What they didn't get is that they underestimated the intelligence of the public. And it's at a scary time in the history of civilization.
Last night on a "Law & Order" rerun, a detective essentially waterboarded a suspect. It was to extract information about the location of a missing child. The brutal method worked.
But there were appropriate questions about the ethics and the legality.
The issue of alleged police brutality is real.
Giving a Pepsi to a police officer during a protest is the kind of stuff which was cute in very different times.
Supposedly, Don Draper on "Mad Men" came up with the creative for children longing to give the world a bottle of Coca-Cola.
During the Counterculture of the early 1970s, the visual meme was for a young female to plant a flower on the rifle of some kind of law enforcement or military.
That was then.
Warm and fuzzy has become exactly the wrong tone. Even on the feel-good popular cop/legal series "Blue Bloods," conflicts among constituencies are treated as serious matters. Indeed lives are at stake. Son Joe was offed.
Tone was always important in communications. Currently, marketers and influencers better get it exactly right.
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