So, the lawyers and other kinds of professionals working there have, in a sense, free access. If they spot a headline in The Wall Street Journal Law Blog that is helpful to them in their work, they can just click it on.
Those in SmallLaw and solos aren't so fortunate. But you don't have to be left out of the news loop.
The media business is hyper-competitive. If one outlet posts a story, others will be doing that simultaneously or soon after. Those others might not have paywalls.
Therefore, if the WSJ Law Blog has an article about a major lateral move, you can just key in that phrase on a search engine. What is likely to come up are multiple sites covering that same story, only with different angles.
A good bet is no-paywall Abovethelaw.com (ATL)
For example, even this weekend when ATL usually doesn't publish, it covered the Saturday Afternoon Massacre of Preet Bharara. Both directly with an article by managing editor David Lat. And indirectly by a tweet by another of its other lawyer-journalists Joe Patrice.
Come Monday morning, yet another ATL lawyer-journalist Kathryn Rubino posted on the possible rationales underlying Bharara's getting the boot. Here you can read that.
In short, you could get enough Bharara without needing the behind-the-paywall content.
In addition, LawNewz, which provides online video streaming, also doesn't have a paywall.
Sure, surfing around a bit takes a little time. But, after the promotional low or no subscription rate, the fee for myriad niche news outlets shoots up. There are some who have more time than money.
Or, in this era when it's more difficult to jump the paywall (remember when you could do that with The New York Times) you simply have to make the time.
Place your sponsored content and links on Jane Genova's syndicated sites.
Inbound links range from Bloomberg to Bing to AOL.
High rankings on Google.
Complimentary Consultation email@example.com.