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March 05, 2017

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The difference between then and now is ease and velocity. But the point is moot. The irony of self-publishing on social media is that it's come full circle. In the name of content deluge and monetization, the very social networks that once brought us the democratization of media, are today, picking the winners and losers based on the depth of a checkbook. For law firm PR directors just waking up to social media now, that ship has sailed. Get a corporate card if you want to get past the gatekeepers on any of the major platforms. It's still a timeless principle to keep an eye out for serpents.

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