In PR Week, Edward Reilly discusses how self-publishing on social media has eliminated many of the traditional guardians monitoring the tone and content of public information.
He makes myriad good points which can assist corporations in how they communicate.
At the very least, there was the influence of word of mouth. In a more organized manner, there were rogues within the media itself who played around with the news. Among them had been America's founding father Ben Franklin. No entity was monitoring his pranks.
In "Genesis" in the Bible, the serpent delivers fake new to Eve.
Joan of Arc heard voices.
The ambitious were told reports of gold in the western part of the U.S.
In Catholic school, the nuns told us that if the Russians discovered our religion they would push us off the subway platforms. So, don't stand close to the edge.
A renegade professor at Harvard Law School, in the 1980s, announced law didn't exist.
Even when the Three Networks supposedly controlled the news, we Everyman and Everywoman were all-ears for other sources of information.
The grapevine or gossip has always been more influential in a social network than any official media outlets. As Joseph Epstein hammers in his book on gossip, that transmission of information and insight is necessary for the survival of a society.
Currently, we are still smirking as the guardians of the information whatevers tell us how sacred their mission is. Meanwhile, as we walk our dogs, we tap into the grapevine.
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