Long story short, internet wireless providers such as AT&T, Comcast and Verizon will be able to track our web/app behavior, then sell that data to third parties. Here is the coverage in The Wall Street Journal Drudge links to.
However, many of us have already recognized that our every keystroke is monitored and marketers alerted. For example, I put in the search box "apartments for rent - Jersey City, New Jersey." I do that so that I can get access to the listings on Google or Bing of possible apartments.
For the next few weeks, there will be static and pop-up ads on my screen about lux apartment complexes in Jersey City, restaurants I can eat at and even real estate agencies for buying houses. I am used to that. The deep-sixing of whatever the FCC is supposedly protecting me from won't make much of a difference in what is already happening. Probably there will just be more of it.
Also, the internet providers like AT&T will have a level playing field with tech companies Google and Facebook. The latter two are not subject to current FCC rules about privacy. Therefore they don't have the same restrictions the telecommunications companies do. No surprise, Google and Facebook control, reports eMarketer, 47% of the digital ad market.
Those of us who watch the cop shows have always known that our internet browsing history is everyone's business. If we are arrested for the murder of our spouse, law enforcement will seize our computers and phones. They will soon get the evidence that we researched methods of poisoning. Also, their investigation will reveal that we ordered X and Y chemicals from a digital store. When confronted with that data we accept a plea.
In addition, we should admit that those who understand human nature, including con artists, could read most of us like open books. Our body language, facial expressions, dress and language gave it all away. In the Garden of Eden, the serpent had the complete take on Eve. And Eve on Adam.
Privacy has been among the major myths of civilization.
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