We all knew that Facebook wanted us never to leave. It provided everything to keep us on its site. Those goodies ranged from updates from followers to news to amazing streaming videos.
The most recent development has been the pull power of LinkedIn News or Updates.
Everyone who is anyone is there. We can get noticed by leaving thoughtful comments. Those could and do motivate high-powered leaders and managers to check our LinkedIn profile. Since I became compulsive on the LinkedIn News, views of my profile have increased about 30%. And those visiting are brandnames in their industries.
With the increased activity, of course, we are paying more attention to what's in our profile. In addition, we are monitoring the profiles of our competition.
There is also the old stand-by LinkedIn Pulse. That is the self-publishing platform which provides both us and the clients we serve with an authentic link. Is what's on Pulse equivalent in value to what's on that other self-publishing platform Medium? Probably not. But the advantage of Pulse is that it's there when employers and prospects for our business review our profile.
LinkedIn also has a sophisticated message system which could be replacing email. That's another reason we have to click in frequently. Who knows who's been contacting us. It could be with a new assignment.
The posting of professional announcements on LinkedIn also provides the unique opportunity to re-acquaint ourselves with those who sort of dropped off our networks.
Since the beginning of this new year I have been on LinkedIn more than Facebook and lots more than Twitter. It seems to have evolved into what Google Hangouts tried to be.
Students would be wise to begin nurturing their branding and their network on LinkedIn from the get-go. There are case studies about students who left thoughtful comments over an extended timeframe and did receive job offers.
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