In Detroit, Michigan, I worked full time at GM, which makes the Chevrolet brand, and at Chrysler.
As a communications consultant I had done work for Toyota and Nissan.
Along the way I did ghostwriting for the C-suite at Mack Trucks.
Salespeople, like David Bradfield, who are the top producers of the month, I assumed, had to be up on their social skills. Bradfield's email reads chevydave (firstname.lastname@example.org). He's employed at Greeenwood Chevrolet, Austintown, Ohio.
I seemed to be dead wrong on that one. So much for the assumption that folks like chevydave would have a high EI (Emotional IQ.)
Long story cut short: Chevydave asked me to come to the dealership to discuss how he could improve his use of social media.
Of course, like any seasoned salesperson, I prepared for the meeting. In fact, I left the outline of that plan with Chevydave when I left Greenwood without being able to make the pitch.
As I shook off the snow and arrived at the Greenwood dealership, Bradfield told me that he had left a message on my iPhone that he had customers at the time we were scheduled.
That message must have come when I was navigating the snow to get to the dealership. Of course, I wasn't checking my phone. I did, however, check it minutes before I had gotten into my car. There had been no message.
Shame on Chevydave.
Next it was, shameonme.
Come back tomorrow, ChevyDave said.
He indicated he would give me an hour. If I remember correctly (I should have worn a wire, the way they do in the movies, and maybe would have grounds for a lawsuit. After all, Greenwood is a deep pocket.), Bradfield told me to flesh out a plan for social media. That I did, investing three hours of my time.
When I got to the dealership, his colleagues shrugged, "Oh, Dave went home already."
Then I checked my iPhone. There was a text message. Something about his grandmother and that he would call me. I had checked my iPhone before I had gotten into my car to navigate, once again, the snow. There was no text message then.
Here it is 10 days later and no call.
One salesperson's disrespect for another salesperson's time is unacceptable.
I will never do business with Greenwood Chevrolet. When it comes time to replace my current Chevy vehicle, that dealership will not get the sale.
In fact, the Chevrolet brand won't either. I have a lousy taste in my mouth for Greenwood Chevrolet, Chevydave, and the Chevy brand. The powers that be at GM who oversee dealerships should investigate.
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