At that location it will provide employees with one-week Pawternity Leave. That ensures new parents of dogs have the time to bond with their four-footer. Also, employees can bring their dogs to work with them. Here is the coverage in the Daily Mail.
In 2007, BrewDog was started by two men and a dog. Now it has 3200 shareholders and broke the record for raising equity. Perhaps doing good is correlated with doing well. No question, it is helping differentiate the brand.
Usually it's the tech sector which introduces unusual employee benefits. For example, Facebook established a 20-day paid leave for those in whose family a member has died. Of course, that is creating goodwill for the Facebook brand.
BrewDog could set in play employee demands at non-tech companies for benefits such as Pawternity Leave. When I was employed full time at an oil company, one manager gave his secretary paid leave for when her dog died. Likely, BrewDog, as well as the tech sector, will be rolling out paid grief leave for pet parents who lose their four-footers.
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