Right now, observes influential Politico, the inside the beltway power brokers and the media are unhinged by Donald Trump's Tweetstorms.
And that's exactly why the president-elect leverages this form of guerrilla communications. By time those on the receiving end absorb the shock and form pow-wows for a response, Trump is on to his next move.
The burden is on those power types and journalists to develop a method to interpret what Trump really means and wants and to assess the most efficient and effective strategies and tactics for then doing their jobs.
So far, there have been many who tried to use traditional communications. They were humiliated. And/or sued. Those range from Rosie O'Donnell to the Daily Mail.
In the 2016 film "The Arrival," the government calls in a university linguist to decode the communications system of the aliens who travel to several locations on planet earth. She succeeds. The planet is saved from World War III. Washington D.C. can also be saved.
Perhaps those who have been throw off their games by Trump can call in an expert on guerrilla whatevers. Those of us who believe in systems theory have a hunch that amid the seeming communication chaos Trump has developed a well-worked-out method for getting what he wants. At least most of the time.
This snowy weekend those inside the beltway might take in "Arrival." Among the takeaways from the film is that there should be no regrets. Everything is life being lived. It will just be lived differently inside the beltway. Swallow your pride and start over again in decoding and managing TweetStorms.
Simplification, Tone of Authority, Wit. Those are the NOW communications work-horses. Contact Jane Genova for complimentary consultation for your advocacy/marketing communications (firstname.lastname@example.org).