The Atlantic has a fun online video playing with the question: Are Donald J. Trump's tweets "presidential." Here you can watch it.
Obviously, Trump's tweets created enough of a force field to pull in the votes. And, traditional media could find its influence continuing to decline as the president bypasses it.
The Trump Administration could make key announcements via Twitter. Not formal press releases distributed to the usual suspects, ranging from CNN to The New York Times.
In courtroom theatre, we assess both sides' closing arguments in terms of how they seemed to persuade the jury or, in a bench trial, the judge. Not in terms of what used to be called in the 19th century "eloquence."
To get more insight on impact, we can interview members of the jury post-trial. I had done that in the second Rhode Island lead paint four-month trial. The reality was that the jurors told me it was the judge's instructions which was the prime factor in their decision. The rhetoric was a non-issue.
And, in the growing number of speeches corporate executives are giving, no one requests a "statesmanlike" tone. Again, the issue is impact. Also, reach.
In the LinkedIn New York Speechwriters' Community, one member asks how he can get more post-delivery eyeballs reading the speech. Executives want their remarks to become iconic. Not to sound the way business leaders had before Chrysler's Lee Iacocca introduced plain-speak in his presentations.
Steve Jobs' Stanford graduation speech resonates until today. It had the unique language and organization of Jobs the master marketer. Not the echoes of the buttoned-down corporate-speak of the 1970s.
Those in disciplines ranging from media to marketing will be left in the dust if they don't get it that communication is an evolving entity. That includes the platforms for delivery.
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