As soon as we figured out the keywords for the subject head and first line of content, so much of our digital communications went viral.
Among the especially brilliant players have been Abovethelaw's lawyers-journalists Joe Patrice and Kathryn Rubino. They reinforce that with tweeting.
For me, the effective clickbait keywords have been:
From now until the day after the election, we should be doing A/B/C testing about fresh keywords.
In addition, we have to experiment with what will be the kinds of tone and content which bring and hold onto eyeballs. They can't be in-the-box.
Recently I have been posting articles on the Speechwriters and Executive Communications LinkedIn Community. The group is led by Dana Rubin.
What has proved out to be clickbait are the posts on enough-out-of-the-box topics such as bringing fearful presenters to Alcoholics Anonymous open speaker meetings. There they will bear witness to how:
- To overcome self-consciousness or, as AA calls it, "self-bondage"
- Leverage UX, that is the User Experience, mesmerizing members of the audience
- Master the Problem-Solution classic format
- Create hope and joy.
My erudite post on The Power Pose didn't go over so hot. My hunch? It didn't tilt enough toward infotainment.
Great mind,s such as Shakespeare's, have observed: The crowd is fickle. We can all lose our readers and followers in 90 minutes. They come, they see, and they don't return.
How to stay fresh?
Ask a few questions.
That opens up a world of insight about the human heart, mind, and community mores. I learned that approach from a Dale Carnegie seminar in central Connecticut.
The Dale Carnegie instructor and coach, Michael Francoeur, might have recommended we add the age-old prop: a dog.
As soon as I start defaulting to being the smartest girl in the class, I get the leash and LOV and I smell out the right social animals to listen to.