Many of us recall the arrests, convictions, and imprisonments of former employees at Cohen's SAC Capital Advisors. Among the most infamous - and cartoonish - had been Mathew Martoma.
However, Cohen himself avoided being personally convicted, brought to trial, and being incarcerated. When it came to the SEC, superlawyer David Boies got him off the hook on most of that.
Cohen has turned over a new leaf. As Rachel Levy reports in BusinessInsider, for his Point72 Asset Management Cohen had hired a former federal prosecutor for compliance and surveillance. That's Vinny Tortorella.
Tortorella has a staff of 50 whose mission is to prevent trouble.
As a public relations tactic, Cohen can position and package his Point72 as the model for right ethics and aligning with the letter and spirit of the law in investing. Soon enough he could be invited to address the World Economic Forum in Davos on issues of fair play in the global investment community.