The miscreant's special expertise is in New York personal injury, especially motorcycle accident laws. It is based in midtown Manhattan. Doesn't take too much of a search on the web to figure that one out. Guess we can rule out Cravath since they likely don't fool with motorcycle law. Ditto for the Manhattan office of Jones Day.
Its mortal sin against fair compensation for content-providers, including law students, is to offer $10 per accepted blog post. That means, of course, that content-providers could labor hours on the post and it will not be accepted. The word count ranges from 250 to 500. Also, the writer "must have a strong grasp of SEO [search engine optimization] concepts to increase viewership of the blog."
A legal blogging content factory in Westchester County, New York pays about $25 per blog post. From a personal finance digital shop I received $75 per post.
Here is the help wanted. Law students, lawyers, those wishing to do the right thing: Hunt this creature down. Tweet the identity. Maul on Facebook, w/o violating libel and defamation laws. Tell your motorcycle pals in New York to steer clear of this law firm.