Brandnames can be powerful tools in business. The good news for those in law trying to establish them, either for themselves and for the law firm, is that there are many ways to go about this. Branding is a field of infinite possibilities.
So, one way of viewing the lawsuit filed by William Henig, who is represented by Maimon Kirschenbaum, is as an attempt for both to create brandnames. As AM LAW DAILY reports, the suit concerns a relatively short period of time. For several months, Henig was performing document review activities for law firm Quinn Emanuel as a contract employee for agency Providus. He alleges, and this could turn into a class action lawsuit, that he was not paid time and a half for the hours worked overtime. Kirschenbaum seems to be developing a specialty in wage and hour disputes.
Since Henig is a sole practitioner, becoming involved in a lawsuit against a major law firm likely will not be a direct hit to his career. It could actually become an asset if he develops a reputation as the lawyer who fights for the little guy. Much of law which solos handle involves Everyman.
Of course, tort reformers might contend this is a nuisance lawsuit. It may well be. However, it could serve the plaintiff and his legal representative well.