A chubbo concerned about both appearance and health, I want to know the calorie count on that pizza slice before I even enter a Domino's. Maybe it would be calorically wiser to go over to the Wendy's, where the calories are already posted, and order a grilled chicken salad. No question, we must become nutritionally literate if we aren't going to waddle into the sunset to drop dead of the heart attack.
The challenge for both business and government is to position and package this information in an entertaining but accurate manner. In a talk at his local chamber of commerce Dominio's chief executive officer Patrick Doyle, reports AnnArbor.com, lamented the regulation in the healthcare reform that calorie counts for pizza be posted at the entrance to the pizza parlors (that's how we referred to them back in Jersey City before gentrification).
Doyle pointed out in his address that, given that there are countless ways a slice can be served, it is practically impossible to provide exact calorie counts. Of course, he is right. What about the slice I order with sausage, onions, chicken, and double cheese?
That's where the spirit of the regulation comes in. Business and government can identify the must-knows for consumers and then leave it at that. For example, in a friendly tone, there can be calorie counts for the most common items such as standard slice, double cheese, and toppings such as sausage. Then there can be brief but weighty explanations about what have the highest calories and why that is. Consumers will be able to not only make enlightened calorie decisions but also receive lessons in nutritional value.
With a new adminstration and a new approach to healthcare, business and government have plenty of incentive to join together to count calories in a way that is truly useful to consumers. Domino's can get plenty of brand power and media attention by doing that just right.