Wilson Sonsini: Looking the part in a disruptive era

Law firms wanting to build practices assisting start-ups, especially those on the way to IPOs, will look the part.  At the top of the list is ditching the traditional woody office for no-frills open space.  

THE NEW YORK TIMES reports that on the left coast high-tech player Wilson Sonsini works out of space which mimics the features of start-ups.  That makes digital clients and prospects comfortable.  Among others, Wilson Sonsini nailed the LinkedIn IPO.

Increasingly casual connotes confidence in business.  That extends beyond professional dress to conversational patterns and, yes, the set-up of the office.  Eventually, we could witness even traditional players in metro areas like New York and Washington D.C. ditching the formality and going no-frills.