Obviously, last night much of the nation was cheering for the Democrats, particularly its leader Barack Obama. Some of the establishment commentators such as THE WALL STREET JOURNAL's Peggy Noonan might have rated the leader's speech somewhat of a disappointment. But the folks in Tweetville framed the whole event and its finale with the candidate's talk as something big to pay attention to, to be inspired by, to pin some hopes on.
Obama Tweet rating (Tweets-per-minute or TPM) was 52,757, reports TECH CRUNCH. In addition to the journalists and the talking heads, Nielsen and polls matter less. TPM is the metric which counts. That means two things.
One is that no entity, be it an individual like a brandname lawyer or an institution like a brandname law firm, can stand out there in isolation. The new sense of self among constituencies and the tools of social networks will break through that protected moat. Two, influence, which can convert to new business, has become something negotiated. Others must buy in. Wealth, well-made documentaries like "2016: Obama's America," and television networks such as Fox don't have the automatic pull power they had.
The legal sector has to leave behind its best practices for branding and actually operating out here and break open to the reality of a shared universe. The Democrats are doing better with that model than the GOP.