Often matters are decided simultaneously in the courts of public opinion and law. Lawyers, their clients and their clients' clients and customers should go after the influence they need for litigation, regulation, and legislation through tweeting. Yes, mobilize tweeting campaigns, particularly during special events. Then broadcast those tweets-per-minute (if high) to the media and on one's own digital sites.
In POLITICO, Kevin Cirilli rates Michelle Obama's convention address as more effective than that of Ann Romney based on those tweets-per minute. They were 23,003 versus 14,289. Incidentally, Chris Christie may not be as influential as many assumed. His convention-speech tweets-per-minute rated only 6,079.
Tweets count is the new gold standard of influence.