Stuck Lawyers: Move that body

Call it voodoo, the law of attraction, or luck.  It favors those who are out there, on their feet, making nice with and listening to their fellow social animals.  It works against those tethered to a desk.  That's what the experts are hammering about the new model of success for a turblent global economy continually disrupted by technology.

For example, in their new book "Get Lucky," Thor Muller and Lane Becker explain how just leaving your cubicle or corner office breaks you open to getting lucky in your professional life.  On your feet, moving around the world, you bump into new perspectives, information you didn't have before, additions to your network, and the space in which to see connections between ideas you might not have seated at desk.

Millennial Kate Sirignano runs hot boutique Image Marketing Consultants.  The growing demand is for putting on special events.  Call it the post-Facebook era.  Human beings want to eyeball other human beings, press some flesh, and enjoy a beer and a hotdog together.  Media sense this.  Reporters are more apt to cover your story if it's bundled as a special event.  Throw in a celebrity as Image Marketing Consultants did with Mike D'Atoni, USA Men's Olympic Basketball Coach, for Save a Suit Foundations collections and distribution outreach, and the media are bound to show.

In your mind's eye  trace your steps from your product liability area of the office over to the Intellectual Property folks.  What you overhear and the perspectives you elicit could provide a whole new way you might formulate the strategy for your client whose microwave allegedly injured 43 children.  You might come to see a technical glitch which could be the liability of the software developer.

You can also move that body to hosting a briefing for media on emerging trends in class action litigation.  Put it on where they are or very near their offices.  Your name in a wraparound article can be the way you will be bringing in new business.

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