What many of us have been shocked to find is that prospects and current clients are less persuaded by any chemistry factors than they are with what outcomes they anticipate the pitcher can deliver. That once key variable - likability - seems to have become a lot less key. On everything related to pitching, ranging from hosting seminars to asking for the sale, we are learning to focus more on evidence of what we have delivered in the past for clients and what are the odds we can deliver for the prospects. Hold the personality.
In politics, likability seems to still be important but we will find out more about that when voters go to the polls in November. At the end of the 1980s, in his book "The Power Game," Washington journalist Hendrick Smith cited likability as a source of power.
POLITICO reports that, according to USA TODAY/Gallup Poll, Obama's likability rating is 54% versus Romney's at 31%.