So, those of us in communications are wondering now if Michelle Obama's box dress style was adopted to embed and transmit the JFK theme of being the voice of a new generation? Jackie Kennedy's boxy dresses and pillbox hats were the symbols of passing the torch from the dowdy Eisenhower era to one of youth and vigor.
More of us will be considering this since designer Vicky Tiel publisher her book "It's All About the Dress." Her clothes were and are all about showcasing the female body. Every woman who wears a Tiel can be an It Girl. Tiel compares her designs to those which encase a woman's body in a box. She mentions both Jackie and Michelle. Elizabeth Taylor, on the other hand, demanded the unbox. She had Tiel outfit her both on and off screen.
Politico males, on the other hand, capture and exploit the JFK voice of a new generation message through a mop of hair. John Edwards spent plenty cultivating that, at least back before he start losing his hair. A high maintenance mistress and a high profile trial will do that to you.
In this era when law firms and lawyers are pushed to come up with branding that differentiates them from the competition, "It's All About the Dress" is useful reading. From her days studying fashion at Parsons, Tiel has spent her career analyzing how people and institutions come to take ownership of territory. If they really do that, then it's rare that they will lose it. Maybe it was through pants suits, headband, and coke-bottle glasses that Hillary Clinton began to find her own way to her own unique kind of "It" girl.