The world of marketing and messaging has gone visual. And online video has become the low-cost, interactive, and self-replicating option for more professional services. Show it, don't even try to tell it.
During SuperBowl XLVI, Coca-Cola's iconic Polar Bears will be watching the game, commenting on it, and even deconstructing the commercials. That will happen through video streaming on CokePolarBowl.com. Baby Bear's eyes will be covered during the too racy commercials, as from GoDaddy and Doritos.
Watch the visuals during the game and read about the analysis of what is happening before and after the game for marketing and messaging.