Just consider the growing number of organizations such as Wal-Mart which mandate vendors in its supply chain are green.
Also, there's the cost efficiency of reducing the carbon footprint by limiting travel - local, national, and global - via web and mobile communications. Firms which embed that into their models can significantly cut the fees they charge clients. That's why virtual law firms, with only electronic video links among lawyers, staff and clients, are getting so much media coverage - and global business.
Another + is being able to make a positive branding statement about the so-called paper chase. The sector is infamous for so much hard copy. The story doesn't have to be all rosy. What it does have to have is a commitment and some initiatives overseen by those in the firm with power.
No surprise, surveys by accounting firms such as Ernst & Young have found that sustainability has become a bottom-line issue in a growing number of businesses. Managing it is being added on to the traditional roles of chief financial officer.