Lyle and Eric Menedez. O.J. Simpson. The trials of those outsize personalities on "CourtTV" were once what dominated Noel Frankel's professional life.
Frankel had teamed up with Steven Brill to package what happens in the courtroom as compelling drama. Cameras were allowed in, at least in state courts. Legal procedures were going to be explained in layman's language. Frankel had finished inventing the "lower third," now standard on the bottom ofTV screens, briefing audiences about details and developments.
Together Frankel and Brill packaged and produced litigation as accessible to the masses. One has a hunch this fascination with evidence provided the platform for the "CSI" series. Frankel observes:
"Packaging is what I do, whether it's TV programming like "CourtTV," "Nickelodeon," "VH-1," and "Nike at Nite" or decades of consumer products and services. The principles are identical. What are they? Well, wrap the concept around what's already in the public mind. Get the details right. Keep it fresh. Stay with your audience or target markets."
Now Frankel is applying those principles to the satiric website: The Times Not. Some of the headlines read:
Wall Street Banks Underwrite Occupy Wall Street I.P.O.
The U.S. Department of Industrial Staging (DIS)
Ralph Lauren Country Carnivore Collection
Bloomberg Buys Bermuda Triangle
There's nothing new about the mission of THE TIMES NOT. It's as old as Chaucer's "Canterbury Tales" and Shakespeare's "As You Like It." That's leveraging comedy as a change agent. Frankel sees lots of aspects of contemporary life - greed, self-hate, joylessness, climate change, income inequality - which require a remedy.
The particular kind of comedy Frankel encourages among contributors is ironic, fast, funny, topical. Think Seinfeld + real-time, web/mobile urgency. Frankel's mindset is cultural, not apolitical. The edge is the ability to see through whatever to what is.
Should the legal sector advertise on THE TIMES NOT? That's one sure way, legal firms, the software industry serving them, and law-related publishing houses will make themselves accessible. Here's how to contact.