No surprise, the new kid on the blog in digital legal sites BUSINESS LAW DAILY focuses on intersections of legal and the private sector and what those mean for profitability, stock price, governance and more. You can reach the editor Chris Rizo at firstname.lastname@example.org.
That's the space where action is happening and pre-downturn types of money and upward mobility are available again. Lucrative assignments are coming to me finally for ghostwriting articles for financial-services firms on issues involving law. Just this week a brandname investment ecommerce enterprise hired me as a blogger for a new site. Not to jinx the opportunity I'm keeping the details under wraps until the relationship is on-track.
One-dimensional law coverage is a glutted field. Mainstream media and the blogosphere all have strong established players in them, all competing for readers. Niches are well-stocked and well-served. For in-house legal there's CORPORATE COUNSEL. For law students and young associates there's Abovethelaw.com. How much information and insight about legal can be absorbed?
The way to leverage a legal media outlet or simply knowledge of the ins and outs of law is to find the connections with that massive umbrella entity business, be it the investment community or the food industry and labeling. As the conventional wisdom goes: follow the money. The money's in business.
The problem can be that legal matters are so intellectually riveting. That's exactly why so many of us tried law school. Other disciplines or jobs seemed so intellectually un-stimulating. But connecting the dots on the business angles involves plenty of creativity. We have to be fresh to compete with the expert communicators on business. For some of us developing innovative slants can be more satisfying that cognitive prowess.