Because contract law is the platform on which capitalism operates, lawyers have been key players in the history of the U.S. economy. For those whose taste wasn't commercial, lawyers were revered because of how they guaranteed rights, ranging from equal education to freedom of expression. For the ambitious or those determined to be social game-changers, there was plenty of incentive to practice law.
That interest could fall off a cliff and not only because law is a downsizing business. This century belongs to the engineers. They will need the assistance of the Intellectual Property lawyers, of course. But the heroes won't be those who argue before the U.S. Supreme Court. The four differerent covers for the November issue of FAST COMPANY are a harbinger of the new order of stardom in professional life. Here, we're not talking about Lady Gaga or Oprah.
Each of the four FAST Companycovers features the winner in the innovation game. One cover has Apple, another Google, a third Amazon, and a fourth Facebook. The article by Farhad Manjoo presents the pros and cons about which might emerge as the dominant player. Also covered is how the engineers at these enterprises will manage to disrupt both industries such as television and individual companies such as Nielsen. Since promotional campaigns can be executed right on Facebook brand pages, there's no need for the ad agency as middleman. "Mad Men," when it returns on AMC, could really be depicting an anachronism.
What could deep-six law schools are not the 20-something lawsuits about fudged numbers or that clients don't want newbie JDs working on their accounts. It could be that the best and brightest of the new generation is off to study engineering. That is even trumping America's love affair with marketing. Check the help-wanted for any hot company such as Electric Sheep and the demand is for, you got it, engineers. The pull toward engineering might be so profound that within a decade there could be a shortage of lawyers.