Let 'em eat tweets - Lawyers beware social media

Slow adopters of technology, the legal sector has been embracing social media.  That could be just in time to run up into the backlash. 

 

This morning on Fox News, U.S. Representative Kevin McCarthy [R-CA] made an allusion to the President's tweeting.  In essence what McCarthy observed is that it will take more than tweeting to fix the nation's problems, including debt.

Too much use of social media, including the short form tweets, could position a law firm as investing excessive resources into marketing and messaging and too little on fighting for clients.  It's a fundamental of management philosophy that the source of success can rapidly mutate into the source of failure.  The President's ingenious use, at one time, of social media can become a liability in 2012 for The Candidate.  Moreover, from deconstructing the too many emails I receive daily from the Obama camp, the use of social media seems to have settled into a predictable routine for the front lines of Obama The Candidate.

The challenge for the legal sector is to use social media to communicate what you can do for clients vs. brilliance in messaging.  Highlight accomplishments for clients and how the same can be achieved for prospects.  Remember that as a law firm, you are not selling your messaging expertise.  You are selling your track record on solving the client's overall business problems or their personal life difficulties [e.g. child custody], not just their presenting legal situation.

 

 

Comments

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[Business Resume Objectives]

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