Some lawyers are currently posting help-wanted ads for experts in search engine optimization [SEO.] Of course, they are coming to the Internet long long after SEO was assumed to be the way to develop new business.
When the Internet was a marketing tool for early adopters, sure, those adept at SEO got high rankings on search engines. Likely plenty of browsers came their way. But, then as well as now, high rankings on search engines don't necessarily mean more business. It might simply mean more activity. And activity consumes resources, with not necessarily adding to revenue. I know. Lawyers confided to me: Many of those browsers didn't turn into buyers. That's because early adopters frequently didn't know how to process a sales call toward a close. There's an art to the close.
Today, the Internet is a mature commercial medium. There are plenty of law firms which are able to get relatively high rankings on search engines, that is on the first two pages of Google and Yahoo. In addition, shoppers for legal services have gotten wind of the glut in providers of those services. Usually they will take the time now to comparison shop. You bet, they have complimentary consultations with several lawyers. No fools, they stockpile the knowledge they pick up.
Therefore, lawyers in search of SEO may be betting too much on one horse. That is a small component of new business development and getting smaller all the time. That's exactly why lawyers in the know are back to custom making seminars for in person presentations at corporations, think tanks, and chambers of commerce.
Here is the text of a seminar I delivered on multi-channel marketing for ExecSense for legal players, large and small, self-employed and employed by law firms Download Rainmaking. Smart successful firms, ranging from Marler Clark on the plaintiff side to Jones Day on the defense, have never defaulted into one method.
Lawyers have high intellect and wit, wherein they have helped their clients in case of needs. One aspect that a lawyer is rendering a good service to a client is that he exerts an effort just to provide a good quality service. Google is important in online marketing especially for those who are engage in this business. Hope to visit your site very often.
Posted by: Lawyer Social Marketing | January 19, 2011 at 06:19 AM
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