Can some Tweets - that is Twitter postings - really silence a mighty corporation like Johnson & Johnson? Looks like that. Twitter posters Jessica Gottlieb, Katja Presnal and David Armano brought global attention to J&J's ads for Motrin. In that print and online advertising, babies were positioned as a mom's fashion accessory.
In the influential trade publication AD AGE Michael Learmonth and Rupal Parekh report that not only did J&J pull the ads. It went "begging a vocal mommy-blogging nation for forgiveness."
Twitter is a microblogging platform which uses brief posts to get across powerful message, advocacy and commercial. You can set up an account free at Http://twitter.com. My account is http://twitter.com/gggggg1.
From the Idea Factory: Why don't all of us, in the spirit of a Mickey Rooney/Judy Garland flick to save pop's by putting on a show, Tweet about the stupidity of the lead paint public nuisance litigation. Could the plaintiff bar be the next to beg for forgiveness?
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