It will happen, and it will happen on the Internet and it won't be counterculture but solidly capitalistic. That's the movement to ensure the safety of the food supply chain in the U.S., but most especially the beef - and, yeah, what Fido and Muffy eat. {My first dog Nicole almost died from contaminated something.]
The question is: Why hasn't a cooler-headed, more systems-oriented, digital-savvy, capitalistic version of Ralph Nader stepped forward and took over this space? I assumed the over-the-top recall of millions of meat by Topps would put that in play. Then came ConAgra. Then came Cargill.
Of course, in a global economy, we can't tolerate a Nader-type who will issue manifestos without solutions-based remedies - across the board, ranging from diagnosis to strategy to execution to law. We don't want to communicate to the world that our beef shouldn't be imported by them.
In addition, there's the mess that the plaintiff bar has been creating since BigTobacco. Yeah, we come to fix BigBeef, not to competitively hobble it. Instead of paying out major settlements or be stuck in class-cation or personal injury litigation forever, we want it to plow significant money into the solution. For instance, there's a need to locate cattle fields away from other food sources. The run-off of cattle feces was, contends Marler Clark Law Firm specializing in food-borne diseases, what triggered the contamination of produce such as spinach and lettuce.
That's just the tip of the iceberg. Actually, funding needs to be spread over, like rich fertilizer, the whole umbrella: Right to the point of sale. A key point of focus has got to be institutionalized and random testing by independent contractors for any sign of bacteria such as E-Coli. Yeah, these contractors will not only be appearing the the Black Angus grazing grounds. They will also be popping in at Mickey D in New Haven, Connecticut as well as the Mom-Pop Deli in Manhattan. The quicker any red flag is picked up, the less liability BigBeef is exposed for, the fewer lives lost.
The brand must also be totally protected. BigBeef, its processors, and marketers must create a financial safety net to take care of alleged victims' medical costs and lost revenues from work. This has nothing to do with guilt or innocence. This is old-fashioned goodwill associated with branding. Protect the brand and every other aspect of business will fall into place, no matter how big the problem.
Readers who have nominees in mind can leave a comment on this blog or contact me by email at Mgenova981@aol.com.
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