Sony Pictures Entertainment had already hired brandname public relations firm Rubenstein Communications. Now, reports Greg Hazley at Odwyerpr.com, it is adding crisis specialist Judy Smith of Washington D.C. firm Smith & Co.
"Smith is advising the studio and embattled co-chair Amy Pascal on its message and next steps ... on the D.C. and Hollywood fronts."
Just like Chrysler and its leader Lee Iacocca went down in history for brilliant public relations during its turnaround, Sony will likely take the prize for major missteps. At the top of the list have been lawyer David Boies' notice to media not to publish hacked content and the company's decision to pull "The Interview."
The latter has already been re-thought. But that seems to be handled in a ham-handed manner. Here is my coverage of that latest public relations pratfall.