Unlike practicing law, being an executive communications professional doesn't require a degree and licensing. Just as importantly, unlike the business of law, the market for executive communications pros is excellent, at least at the current time. At the turn of the century, it had collapsed.
Know what you're doing, have a clearly defined niche or niches of expertise, and jump when opportunity (jobs/assignments) knocks, and you can start out in the low six figures. Eventually you could be earning $100,000 to ghostwrite just one book.
Essentially, the core competence is researching, positioning and writing material for whatever the client needs. In addition to books, there are articles, opinion-editorials, blog posts, websites, white papers, direct mail, speeches, presentations, testimony, scripts for videos, podcasts, and webinars, newsletters and more. The challenge is to simulate the tone, way of putting together material and value assumptions of that particular person or organization Assignments or jobs at Google will sound, look and flow a lot differently than those you do for the Manhattan Institute.
How to start? This is all Do It Yourself (DIY). To hang out a shingle as an Executive Communications Pro or to apply for the growing number of assignments listed with Gotham Ghostwriters and Speechwriter's Newsletter all you need is a portfolio of diverse samples of work you have done. To build that portfolio, volunteer to provide what a political figure, nonprofit, small business owner or relative needs to say or present in text or broadcast. Lawyers in transition out of practicing law usually join political campaigns as volunteers of paid workers. By time the candidate wins or loses, they have their portfolio.
Along the way you need to develop special expertise in one or a few fields. Those could be Pharma, science, healthcare, medicine, business, investing, technology, or entrepreneurship. That's because you have to hit the ground running. The help-wanted on Gotham Ghostwriters specify that you need samples of work you have done in manufacturing or digital technology.
Should you have too many assignments or need to farm out work from your job, I'm always here. Emergencies welcome. Fees determined by your budget.