Here, for example, is Adrienne LaFrance's article about the once unthinkable in The Atlantic.
No expert anticipates that if Uber ceases to exist the "bubble" will burst.
Yes, many agree that a bubble condition prevails.
But no one knows the size. And they won't be able to separate the bubble state of investment from real value until many more tech startups also collapse. That's the way it is.
Signs that bursting of the bubble will happen, though, include the reduction of funding for tech enterprises. That could be accelerated with rising interest rates. Investors have other options for where to put their money.
But, no, if Uber crashes, it won't be a repeat of the financial catastrophe associated with the dot.com implosion. Back then, $5 trillion was lost. That's because technology now has become too embedded in the culture.
The end of Uber would teach myriad lessons.
One already being looked at is the need to operate early stage and later stage companies differently. Something as large as Uber can't be run like a startup. Facebook recognized that and brought in a chief operating officer. Finally, Uber will too.
Another lesson would be to bring in the lawyers from the get-go. They are required to educate the founders on the importance of creating workplace policies which prevent employees from crossing over the line to the illegal. Zenefits may or may not recover from unlicensed employees selling insurance. Uber executives should have had it pounded into that sexual harassment is against the law - and the company has zero tolerance.
A third may be that style of leadership is correlated with long term success. Travis Kalanick's only got Uber so far. Then his style seemed to cause just about all systems to stall.
Meanwhile, since there actually may be a bubble and it might not be able to be sustained too much longer, investors have to figure out how to protect themselves.
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