Create your personal brand. That's another unhelpful bit of advice given to law students. The subheadline on that is: You must differentiate yourself from all the others going after jobs in a downsized market.
That whole enchilada has to be totally reframed. Personal branding is 20th century. And differentiating yourself from everyone else won't get you a job unless the unique whatever you offer is what the market needs, in the package it wants and at the price it is willing to pay.
That means from the get-go, when applying to law school, you have to analyze market demand, how long its shelf life will be, what kinds of skills and experience sell in that space and for how much. Of course what you come up with could become useless as the market keeps mutating. But that exercise will create the habit of monitoring demand and aligning what you invest yourself in at school and clinical practice accordingly.
If you're on the money, that is made a good bet, then you figure out how you can up your game. That might be willingness to price yourself a bit below market rate to get X experience. Increasingly, buyers are going with the lower bid rather than the most qualified. Another game-enhancer is an eagerness to do more than required. Such initiatives used to be thought to cheapen a personal brand. But since personal branding isn't resonating with buyers, that's irrelevant.
What is relevant is keeping working at jobs which build knowledge base, skills and contacts. When the job ceases doing that, you move on.